designcompany

We create a sustainable brand presence/
fair stand for Sony

for Sony's fair presence, the focus was on the product experience: we equipped a 3,000 square metre hall with a labyrinth of black fabric panels full of dramatic light and sound effects. in the entwined corridors visitors experienced different staged worlds in which they could test Sony's products at their leisure. this spectacular brand experience was a real benchmark in the industry and led to designcompany receiving the IF Communication Design Award in gold.

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