Fuel enthusiasm/
customer event for BMW Mini in Barcelona

BMW Mini invited all European dealers to Barcelona to appropriately present the new Mini convertible. together with an event agency we developed the concept and the course for an unforgettable brand and product experience: we established temporary pavilions with interactive worlds at five locations covering the topics of design, safety, the Mini brand, etc. over 1,000 dealers sped the brand new convertibles to the individual stations and experienced the Mini formula for success in the truest sense.